Our Story

Shephard Ashmore Insurance began pioneering music insurance programs for independent artists in the late 1970’s at a time when musicians would routinely be denied coverage from carriers. As of December 15, 2023, we have joined forces with Front Row Insurance Brokers. This has resulted in our combined group becoming the largest and best Entertainment focused insurance broker in Canada. Our history is unchanged, but our future is brighter!

Today Front Row brokered policies are used by some of the biggest names in show business and have expanded to cover major tours, festivals and special events.

We are known for Entertainment & Special Event Insurance.

  • Trust: We create custom insurance solutions that work for Artists, Entertainers, Sports & Events people.
  • Advice: We forge strong client relationships by delivering expert advice.
  • Development: We are continually working to improve our services and cost effectiveness.

Our Strengths

A Digital Agency

Front Row is a pioneer of self-binding insurance on demand programs.

Forward Thinking

We are continually evolving our processes to provide effective solutions for our clients.

Problem Solvers

User groups, online insurance certificates, API for developers and more.

Customer Support

Chat, email and telephone support from licensed agents.